We're on a mission to build the career co-pilot that finally puts people (not companies) in control of their professional journey. And we want a marketing leader who can make millions of job seekers experience that mission too.

This isn't another Head of Marketing role. It's a chance to build a consumer brand that becomes synonymous with career empowerment. You'll scale a product-led growth engine from hundreds of thousands to millions of users monthly, while crafting a brand that makes the hardest moments in someone's career feel manageable.

You'll build the growth machine that defines how an entire generation approaches their careers. You'll join a small, fast-moving team where marketing drives the business. You'll roll up your sleeves to grow top of funnel while building a brand people love.

If you think about marketing like a GM thinks about a business, this is your role.

Responsibilities

• Own the growth engine: Scale user acquisition from 4x current levels to 500K+ monthly signups within 12 months
• Build a multi-channel acquisition strategy beyond SEO—paid media, influencer, partnerships, social
• Craft Teal's brand narrative that resonates emotionally with job seekers while driving measurable business outcomes
• Get your hands dirty—personally run experiments, adjust campaigns, and test new channels before scaling
• Own the marketing P&L—manage budgets, model scenarios, and make trade-offs between brand investment and performance metrics
• Build and lead a high-performing marketing team, blending internal talent with agencies and freelancers
• Partner closely with product on brand and positioning to enable a PLG optimizated user journey

Requirements

• Consumer PLG Expertise: 8+ years scaling consumer acquisition (100K+ monthly users) with 3+ years in product-led growth environments.
• Performance Brand Builder: Proven ability to proven ability to drive performance at scale. Experience managing $1M+ monthly budgets across paid channels with demonstrated ROAS optimization
• Multi-Channel Mastery: Strong SEO foundation plus proven success scaling 2+ additional channels. Experience building attribution models and marketing analytics infrastructure
• GM Mindset: Think like a business owner—model unit economics, make strategic trade-offs, and connect marketing directly to business outcomes
• Player-Coach Leadership: Can roll up sleeves and work with Google Ads while inspiring creative thinking in teams. Proven ability to scale teams through internal talent, freelancers, and agencies
• U.S.-based and authorized to work in the United States (no visa sponsorship available)

Nice-to-Haves

• Experience in career, education, or professional development categories
• Track record of building consumer brands from sub-1M to 10M+ users
• Experience with AI-powered products or tools